Developed to empower Marketers, Talent & Casting Agencies, and Studios, the Australian Talent Index serves as a sophisticated tool for measuring, ranking, and comparing prominent personalities across a spectrum of consumer attitudes and industry verticals.
Talent Corp partnered with independent research firm Lewers Research to produce the Index with a primary objective of furnishing Australian Media and Marketing Industry with a dependable and comprehensive talent evaluation solution.
In a world where the allure of celebrity partnerships and influencers is undeniable,
the true impact of these collaborations often remains masked in uncertainty.
Through data-driven insights, media and marketing companies gain invaluable insights into the preferences, behaviours, and influence of celebrities on Australians.
Through data-driven insights, media and marketing companies gain invaluable insights into the preferences, behaviours, and influence of celebrities on Australians.
Lisa Lewers
Founder & Managing Partner, Lewers Research
Features
Robust Talent Measurement System
Flexible Reporting
Industry Sector Matching
Consumer Groups Deep-Dive
AI Driven Emotion Predictions
Conscious and Subconscious Associations
BYO Talent Measurement
Attitudes Towards Talent
Trustworthy
Likeable
Relatable
Authentic
Arrogant
Inspiring
Respected
Entertaining
Boring
Community Minded
Controversial
Behind The Times
Datasets
112 x Emotional Responses
17 x Industry Categories
16 x Geographic Regions
14 x Media Interests
12 x Consumer Attitudes
12 x Age Groups
6 x Product Adoption Groups
5 x Occupational Groups
4 x Gender Types
