Australian Talent Index 2024 Talent Corp
Talent Measurement

Developed to empower Marketers, Talent & Casting Agencies, and Studios, the Australian Talent Index serves as a sophisticated tool for measuring, ranking, and comparing prominent personalities across a spectrum of consumer attitudes and industry verticals.

Talent Corp partnered with independent research firm Lewers Research to produce the Index with a primary objective of furnishing Australian Media and Marketing Industry with a dependable and comprehensive talent evaluation solution.

Lisa Lewers
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In a world where the allure of celebrity partnerships and influencers is undeniable, the true impact of these collaborations often remains masked in uncertainty.

Through data-driven insights, media and marketing companies gain invaluable insights into the preferences, behaviours, and influence of celebrities on Australians.

Lisa Lewers

Founder & Managing Partner, Lewers Research

Features

Robust Talent Measurement System

Flexible Reporting

Industry Sector Matching

Consumer Groups Deep-Dive

AI Driven Emotion Predictions

Conscious and Subconscious Associations

BYO Talent Measurement

Attitudes Towards Talent

Trustworthy

Likeable

Relatable

Authentic

Arrogant

Inspiring

Respected

Entertaining

Boring

Community Minded

Controversial

Behind The Times

Datasets

112 x Emotional Responses

17 x Industry Categories

16 x Geographic Regions

14 x Media Interests

12 x Consumer Attitudes

12 x Age Groups

6 x Product Adoption Groups

5 x Occupational Groups

4 x Gender Types

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