BRAND AMBASSADOR FAQs
What are the key benefits of brand ambassadorships?.
Quickly builds audience trust
Increases brand awareness
Helps reduce branding costs
Consumer decision making shortcut
Q. WHAT IS A BRAND AMBASSADOR?
A brand ambassador is an individual, often a well-known celebrity, TV personality or sports star, who enters in to a paid partnership with a brand to promote their services or products. They represent the brand’s image both personally and across different media and social media platforms. They sometimes attend events or filming days as a part of the partnership.
In a world of fake news and deep fakes, brand ambassadors have increasingly become an important part of a brands marketing mix.
In a world of fake news and deep fakes, brand ambassadors have increasingly become an important part of a brands marketing mix.
Q: WHAT ARE THE KEY BENEFITS OF AMBASSADORSHIPS?
- Quickly builds audience trust
- Increases brand awareness
- Helps reduce branding costs
Q. DOES MY BUSINESS NEED A BRAND AMBASSADOR?
A great brand ambassador will almost immediately resonate with your target audience being a familiar, trusted face. This influence can help build brand loyalty among your customer base and encourage new potential customers to try your service or product.
Brand Ambassadors can positively improve your image as well as bottom line, driving an uplift in interest in your brand and improve sales results.
Brand Ambassadors can positively improve your image as well as bottom line, driving an uplift in interest in your brand and improve sales results.
Q. DO YOU HAVE EXAMPLES OF BRAND AMBASSADORS?
Yes, Lisa Curry was a brand ambassador for Uncle Toby’s for 23-yrs. Mark Taylor has been a brand ambassador for Fujitsu for most of his adult life.
More recently Hugh Jackman’s partnership with RM Williams helped increase the company’s earnings by almost 50% in just 12 months after engaging the actor as global brand ambassador in 2019. Jackman’s ambassadorship was fundamental to the company’s expansion into new international markets.
Robert Irwin recently partnered with iconic Australian brand Hard Yakka, with its Australian head of marketing noting the company would be “hard pressed to find a more authentic endorsement.”
Aussie comedian and radio star Hamish Blake partnered with Hertz. Heidi Miller, senior director of marketing for APAC at Hertz Group said, “Hamish’s profile, personality and appetite for fun and special experiences aligns with Hertz”
More recently Hugh Jackman’s partnership with RM Williams helped increase the company’s earnings by almost 50% in just 12 months after engaging the actor as global brand ambassador in 2019. Jackman’s ambassadorship was fundamental to the company’s expansion into new international markets.
Robert Irwin recently partnered with iconic Australian brand Hard Yakka, with its Australian head of marketing noting the company would be “hard pressed to find a more authentic endorsement.”
Aussie comedian and radio star Hamish Blake partnered with Hertz. Heidi Miller, senior director of marketing for APAC at Hertz Group said, “Hamish’s profile, personality and appetite for fun and special experiences aligns with Hertz”
Q. EXPLAIN THE DIFFERENCE BETWEEN A BRAND AMBASSADOR AND AN INFLUENCER?
There are similarities between influencers and brand ambassadors, but also some clear distinctions.
Influencer marketing is where brands collaborate with individuals who have a significant social media following to promote products or services. Influencers will create authentic video content to promote your brand to their audience, to increase brand awareness and engagement. Influencer activations are generally charged by post like an Instagram reel, story set, etc.
Brand Ambassadors typically enter into longer term partnerships with the brands that they represent. Most partnerships are 12-months in length which creates a deeper relationship between the brand and celebrity ambassador, a more credible endorsement, and authentic bond which is evident in the content created. Brand ambassadors generally appear in advertising campaigns, social media, on the brands website, and they can often attend key brand events or launches.
Influencers and ambassadors can work very well as part of a balanced marketing mix.
Influencer marketing is where brands collaborate with individuals who have a significant social media following to promote products or services. Influencers will create authentic video content to promote your brand to their audience, to increase brand awareness and engagement. Influencer activations are generally charged by post like an Instagram reel, story set, etc.
Brand Ambassadors typically enter into longer term partnerships with the brands that they represent. Most partnerships are 12-months in length which creates a deeper relationship between the brand and celebrity ambassador, a more credible endorsement, and authentic bond which is evident in the content created. Brand ambassadors generally appear in advertising campaigns, social media, on the brands website, and they can often attend key brand events or launches.
Influencers and ambassadors can work very well as part of a balanced marketing mix.
Q. CAN A SMALL BUSINESS BENEFIT FROM A BRAND AMBASSADOR?
Prior to 2015, it was more common for national brands to engage a brand ambassador. Since then, many small to medium enterprises have realised how powerful engaging a brand ambassador is to reach their local target market and community.
Q. IS A BRAND AMBASSADOR ONLY SUITABLE FOR A B2C BRAND?
No. Brand ambassadors can also drive strong results for B2B brands. At Talent Corp we build many B2B marketing campaigns with a suitable brand ambassador leading the campaign message.
Q. WHAT DOES A BRAND AMBASSADOR COST?
Brand Ambassadors vary in price depending on the celebrity’s notoriety, work demands and how you want to use them (usage rights).
Talent Corp have brand ambassador possibilities from $20k right through to a $1million+ (at the higher end you have Hollywood celebrities).
Talent Corp have brand ambassador possibilities from $20k right through to a $1million+ (at the higher end you have Hollywood celebrities).
Q. HOW DO I FIND A BRAND AMBASSADOR?
With over 30 years of experience in the media industry Talent Corp and has a huge network of high-profile talent. We can help you find the ambassador that is right for your brand.
Call 1300 1 TALENT today or or complete the form below to enquire to one of our friendly Talent Corp team.
Call 1300 1 TALENT today or or complete the form below to enquire to one of our friendly Talent Corp team.
