Effie Zahos

FINANCE EDITOR | COMMENTATOR | FINANCE LITERACY CAMPAIGNER | KEYNOTE SPEAKER | MC | MODERATOR

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Biography

Effie Zahos is a respected figure in Australia’s financial scene, boasting over twenty years of experience in the field. Her goal? To simplify money matters for everyone. As Channel 9’s Today show money expert, she has a knack for breaking down complex financial concepts into easy-to-understand discussions, just like chatting with a friend.

Effie’s impact extends beyond television; she’s also authored insightful works like “The Great $20 Adventure” for children and empowering guides such as “Ditch the Debt and Get Rich” and “A Real Girl’s Guide to Money.” Even before talking about money became trendy, Effie served as the editor of Money magazine, guiding readers towards financial enlightenment since its launch in 1999.

Today, in her role as Chief Content Officer and financial expert at InvestSMART, a leading robo advisor, and proudly representing Canstar as its ambassador, Effie remains dedicated to helping Aussies make the most of their hard earned cash. Her passion for financial literacy is evident in her involvement with Ecstra, a not-for-profit organisation committed to enhancing financial knowledge among Australians within a fair system.

Effie holds a Bachelor of Economics Degree from the University of Queensland. She is also the proud mother of two children who share her interest in smart investing.

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