Katrina McCarter
Marketing Expert | Keynote Speaker | Coach and Business Wingwoman | MC
CATEGORY
- International Women's Day
- Leadership
- Women in Business
- Business Speaker
- Technology & Innovation
- Motivational Speaker
TOPICS
- Hacks for Marketing with No Money
- Targeted Generational Marketing
- The War for Relevance: Brand Relevance
- Understanding Buyer Behaviour
- Marketing to Mums
INFO
- Location: Melbourne
- Social media followers: 13k
Biography
From her first job collecting golf balls to saving enough by age 16 from her after-school KFC for a trip to New York, Katrina McCarter has always known how to make money. Now, as an award-winning international speaker and strategist, she shares the invaluable marketing strategies and insights learned from her days as a sales chief running a $140 million team for a Fortune 100 company and building her own successful businesses. She cuts through the faff to provide practical steps and action to remove marketing overwhelm.
What sets Katrina apart? Via her own research agency, she’s the data driven strategist and collaboration navigator focused on realistic implementation, resilience and real results.
In the realm of successful marketing, customer data is the invisible, invaluable compass guiding strategic decisions. By harnessing its power, Katrina gains deep insights into consumer preferences, behaviours and trends to create targeted and relevant marketing strategies that work. Strategies that enhance customer understanding, optimise budget allocations and can be realistically implemented.
Katrina has reached audiences of thousands across the US, Europe and Australia. She’s shared the stage with the likes of Google, Facebook and Audible in New York and Paris. With multiple bestselling books sold globally and a client base including Nissan, NAB, Big 4 Holiday Parks and Thermomix, her research and insights are sought after by small business owners and big business alike.
A five-time B&T Women in Media Awards finalist, Top 50 Small Business Leader and one of Remodista’s 100 Women to Watch in Business Disruption, Katrina is the real substance, no nonsense marketer who loves sharing with audiences her actionable steps to eliminate marketing overwhelm. To navigate the marketing minefield. To build businesses, reputations and visibility.
So. Katrina is armed to the teeth with qualifications, experience, expertise and accolades. She’s human. She’s real. She’s authentic. She’s really good at informing, inspiring and educating audiences on research-backed strategies that remove overwhelm.
Testimonials
Our company recently engaged Katrina McCarter to speak at one of our live and in-person events, which was attended by over 350 business owners. I am pleased to say that Katrina’s presentation was extremely well received to the point where I can highly recommend Katrina to others. Her presentation was full of great content and plenty of practical examples. We will definitely be working with Katrina again.
Katrina delivered a highlight presentation to almost 500 delegates at our Look Forward Conference in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eyecare consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina in 2023.
When I met Katrina I was very confused and stuck. I lacked the self-confidence to realise my dreams and was holding back in my career. In just one session Katrina wrapped her head around my work and life history, my personal goals and business objectives. I left our first session with laser focus and highly motivated, returning the following week with a clear vision and a 3 year plan. Katrina is level headed, supportive, engaging and encouraging. She challenges me to think outside my safe zone and to trust myself. Katrina focuses my energy in the right direction. Having Katrina on my side gives me the confidence to achieve the things I desire the most and allows me to fulfil my goal of helping others.
Speakers fee
Get in touch with Carly today to receive a customised quotation for your next event, call 1300 1 Talent (1300 182 536)
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