Luke Bona Drives 400% Sales Boost for Nature Bee’s New Target Audience
The Challenge
For over 20 years Nature Bee has been marketed to the Female 55+ audience in Australia. Faced with declining sales over recent times, Talent Corp was tasked with identifying a new audience segment and a cost efficient marketing strategy.
The Solution
“When everyone goes right, turn left”. With most supplement brands targeting Female 30-59, Talent Corp identified a gap with the Male demographic being both a significant consumer and a massively under targeted group.
Along with a brand extension to include the positioning ‘Power Pollen’, radio presenter Luke Bona was engaged as a brand ambassador and an off-peak campaign on Triple M was executed across the network to meet with the client’s budget.
The Results
