Spotify Advertising with Talentcorp
Spotify advertising is redefining the programmatic market by bridging the gap between screenless moments and heightened emotional connection. From the daily work commute to a relaxing stroll in the afternoon, Spotify will help connect your brand with listeners nationwide.
Reach Audiences Nationwide with Talentcorp’s Spotify Advertising
With over 12.5 million active daily users on Spotify in Australia, our team at Talentcorp helps to connect brands with highly-engaged listeners nationwide and build recall through podcast sponsorships and audio advertising. Spotify is one of the best programmatic channels! By capturing the power of in-stream audio advertising and companion banners, we are able to create Spotify campaigns that not only reach your audience, but also leave a lasting impression, making them think: “I’ve heard of this brand before!” in the best way possible.
Our Spotify Advertising Framework
To create quality Spotify marketing campaigns for all of our clients, our team has created a three-step framework all the way through from the initial concept design to final execution – you can trust us to design a campaign that truly delivers for you!
01.
Researching your Audience
Just like with any other marketing campaign, researching your audience is the key to success. If you don’t know the right audience to target, your ads will be void of emotion and relevance, essentially wasting your money and your time. At Talentcorp, we will research all of the suitable demographics, including the age groups, consumer behaviours, and locations that would resonate with your brand. That way, your voice won’t just “reach” consumers, but also leave a lasting impact on their daily listening experience.
02.
Creating Premium Ad Experiences
Imagine a platform that lets you broadcast your business message in a brand-safe environment. This is exactly what Spotify advertising does, reaching active listeners every day in a premium space. At Talentcorp, we will be able to contextually target where your ads get displayed, whether that be in podcast episodes, music, or other listening genres. Knowing exactly where your content will land gives us the scope needed to resonate with your audience.
03.
Tracking and Monitoring Performance
We use a data-driven approach to our Spotify campaign tracking, actively monitoring delivery metrics (frequency, impressions, reach) and performance metrics such as CTR, clicks, and audio completion rate. This gives us the information we need to see how well your ad campaign is tracking, and what might need adjusting/amending to make it more successful.
Create a Spotify Ad Campaign that Leaves an Impact with Talentcorp
At Talentcorp, our team are experts at creating Spotify advertising campaigns that are designed to build awareness and brand recall within your audience. Did you know that over 71% of Gen Z users consider Spotify as the ultimate antidote to endless doom-scrolling on other social media platforms? Spotify is the number one audio streaming service in Australia, providing free, ad-tier listeners with access to over 7 million podcast titles and 100 million music tracks.
Investing in a Spotify marketing campaign from Talentcorp will not only get your brand “noticed”, but it will make you “recognisable” in a sea of other competitive brands. From the early stages of planning all the way through to the final execution and monitoring, we will make sure that your campaign delivers for your brand.
Capture the true capabilities of your next Spotify campaign with Talentcorp and make an impact on listeners nationwide with purpose-led marketing that is tailored to your voice and your brand.
Frequently Asked Questions
Spotify advertising is a type of programmatic marketing that allows brands to connect with their audience through high-intention audio and screenless moments.
Just think of how many people you see every morning on the way to work with their headphones on listening to music, or maybe even a podcast! This is exactly how Spotify marketing reaches listeners nationwide. Through Spotify, you have the chance to contextually target different listening environments based on what your consumers like and what they like to engage in - whether that be podcasts, music genres, or even devices/platforms, you have the power to choose where you want your ads displayed.
With over 27% more incremental reach as opposed to traditional TV and other ad-supported streaming services, Spotify is one of the best ways to reach your target audience and create a true impact.
At Talentcorp, we use a three-step approach to all of our Spotify advertising campaigns. First, we will research your target audience and develop a full profile of who would be interested in what your brand has to offer. Next, we will create a premium ad experience for all listeners in a brand-safe environment. This will allow us to target the different genres and devices that your audience actively engages with and listens to. And finally, we will track the performance of your campaign to make sure everything is running smoothly. This involves monitoring both delivery and performance metrics.
Using a data-driven approach to your Spotify ads, we will make your brand stand out and reach listeners all across Australia with both intention and impact.
When it comes to Spotify advertising, some of the main forms of audio that you can run on the platform are audio ads, vertical video ads, and horizontal video ads. Each one of these is unique and serves completely different purposes! Audio ads are your usual 30-second ads with a companion image, running between music tracks and inside podcasts.
Horizontal and vertical ads are entirely dependent on the device that your audience is streaming audio from. Vertical ads are portrait-orientated, designed for smartphones, whereas horizontal ads are landscape and run on laptops, computers, or wider screen devices.
If your goal is to simply launch a Spotify campaign, $250 is typically a good starting point. However, setting aside $1,000-$2,500 and pouring this into your campaign will generate more meaningful results, maximising your ROI and enhancing performance.
Building brand awareness takes time. If you are planning to turn your Spotify campaign into a long-term investment, allocating $2,500-$5,000 per month will help to instil active brand recall in your audience, creating a more reliable base for your brand.
Sometimes, yes. When a listener purchases Spotify Premium, they are actively opting out of hearing ads and receiving companion banners. However, podcast ads still exist, and these can still reach your audience. Podcasts are often quite lengthy episodes and have frequent intermissions in between - this is where Premium users will be exposed to your ads in a brand-safe environment.
Is Your Business Ready For This?
We only work with brands we know we can scale. If you have a solid product and are ready for a flood of new leads, let’s talk.