Australia's Most Controversial
Top 100 Australia's Most Controversial People as rated by the Australian Talent Index
| TOP 100 MOST CONTROVERSIAL | ||
|---|---|---|
| Source: AUSTRALIAN TALENT INDEX Wave 1-5 | ||
| RANK | TALENT NAME | PERCENTAGE RATING |
| 1 | Barnaby Joyce | 81.1% |
| 2 | Pauline Hanson | 80.0% |
| 3 | Kyle Sandilands | 79.6% |
| 4 | Nick Kyrgios | 78.2% |
| 5 | Alan Jones | 77.7% |
| 6 | Andrew Bolt | 76.2% |
| 7 | John Laws | 76.0% |
| 8 | Clive Palmer | 75.7% |
| 9 | Anthony Mundine | 74.7% |
| 10 | Steve Price | 70.2% |
| 11 | Peta Credlin | 70.1% |
| 12 | Brendan Fevola | 68.2% |
| 13 | Daniel Andrews | 68.0% |
| 14 | Annastacia Palaszczuk | 67.6% |
| 15 | Scott Morrison | 65.3% |
| 16 | Shane Warne | 63.5% |
| 17 | Dustin Martin | 63.0% |
| 18 | Jim Jefferies | 62.7% |
| 19 | Jeff Fenech | 62.2% |
| 20 | Paul Murray | 62.1% |
| 21 | Ray Hadley | 61.7% |
| 22 | James Hird | 60.3% |
| 23 | Courtney Act | 60.3% |
| 24 | Mark Geyer MG | 59.9% |
| 25 | Nicky Winmar | 59.5% |
| 26 | Dominic Perrottet | 58.9% |
| 27 | Jackie O | 58.6% |
| 28 | Latrell Mitchell | 58.1% |
| 29 | David Warner | 58.0% |
| 30 | Greg Inglis | 57.5% |
| 31 | Matthew Guy | 56.9% |
| 32 | Mathew Thompson | 56.3% |
| 33 | Toby Greene | 56.0% |
| 34 | Karl Stefanovic | 56.0% |
| 35 | Caroline Wilson | 55.5% |
| 36 | John Aiken | 55.5% |
| 37 | Peter FitzSimons | 55.4% |
| 38 | Adam Goodes | 55.4% |
| 39 | Lleyton Hewitt | 55.4% |
| 40 | Nick Cummins | 55.4% |
| 41 | Abbie Chatfield | 55.3% |
| 42 | Steve Smith | 55.3% |
| 43 | Wayne Carey | 54.8% |
| 44 | Nadia Bartel | 53.7% |
| 45 | Adam Bandt | 53.4% |
| 46 | Neil Mitchell | 53.1% |
| 47 | Phil Gould | 52.9% |
| 48 | Mia Davies | 52.8% |
| 49 | Mark Mcgowan | 52.7% |
| 50 | Paul Gallen | 52.7% |
| 51 | Penny Wong | 52.0% |
| 52 | Ben Simmons | 51.4% |
| 53 | Barry Humphries | 51.0% |
| 54 | Bailey Smith | 50.5% |
| 55 | Waleed Aly | 50.3% |
| 56 | Todd Sampson | 50.0% |
| 57 | Mark Levy | 49.8% |
| 58 | Lucy Zelic | 49.7% |
| 59 | Sam Keckovich | 49.3% |
| 60 | Steven Marshall | 49.3% |
| 61 | Flex | 49.2% |
| 62 | Andy Harper | 49.2% |
| 63 | David Lutteral | 48.8% |
| 64 | Josh Frydenburg | 48.6% |
| 65 | Wayne Bennett | 48.6% |
| 66 | Jimmy Bartel | 48.5% |
| 67 | Rhys Nicholson | 48.3% |
| 68 | Ash Pollard | 48.1% |
| 69 | Justin Langer | 48.0% |
| 70 | Lauren Simpson | 47.9% |
| 71 | Rebecca White | 47.9% |
| 72 | David Koch | 47.1% |
| 73 | Alessandra Rampolla | 46.9% |
| 74 | Garry Lyon | 46.8% |
| 75 | Russell Crowe | 46.8% |
| 76 | Mark Phillipoussis | 46.7% |
| 77 | Leigh Sales | 46.5% |
| 78 | Nathan Roye | 46.3% |
| 79 | Andrew Johns | 46.3% |
| 80 | Mark Geyer | 46.2% |
| 81 | Jimmy Smith | 46.2% |
| 82 | Naomi Simson | 46.0% |
| 83 | Anthony Albanese | 45.9% |
| 84 | Elizabeth Lee | 45.6% |
| 85 | Greg Martin | 45.4% |
| 86 | Shaun Micallef | 45.4% |
| 87 | Sophie Monks | 45.3% |
| 88 | Brian Taylor | 45.1% |
| 89 | Rachel Dillon | 45.1% |
| 90 | Nick McKenzie | 45.0% |
| 91 | Lia Finocchiaro | 45.0% |
| 92 | Scott Dooley | 44.8% |
| 93 | Grace Gill | 44.7% |
| 94 | David Crisafulli | 44.6% |
| 95 | Andrew Barr | 44.4% |
| 96 | Celeste Barber | 44.1% |
| 97 | Mick Molloy | 44.1% |
| 98 | Cameron Smith (Rugby League) | 43.8% |
| 99 | Michael Gunner | 43.8% |
| 100 | Nathan Buckley | 43.8% |
Why The Australian Talent Index Matters
For Talent Agents
- Strengthen pitches and negotiations with independent evidence of your talent’s audience appeal, personality attributes and commercial value
- Differentiate your talent through direct benchmarking against competing personalities within relevant audience segments
- Identify and pursue new opportunities across brand partnerships, media, screen content and ambassador roles.
For Media Companies
- Make more informed casting and programming decisions using independent data on talent awareness, likeability and audience alignment
- Strengthen advertiser and partnership proposals with evident of a talent’s suitability, audience appeal and commercial potential
- Support content and commercial strategy with deeper insight into how talent connects across demographics, regions and media consumption.
For Brands and Agencies
- Select talent with greater confidence using independent audience insights beyond social media metrics, audience size or instinct alone
- Compare celebrities, influencers and ambassadors against competing talent within priority audience segments
- Assess brand suitability, brand safety and category fit to support stronger and more strategic campaign and investment decisions.
Make smarter talent decisions with data-driven insights.
