Taking #Fozball to the Fans
Objective
Bring 4 Pines’ irreverent #Fozball campaign to life at Magic Round, placing 4 Pines and Brookvale Union at the centre of the fan experience during one of rugby league’s biggest weekends.
Approach
Talent Corp deployed two mobile digital trucks across Suncorp Stadium, Caxton Street and surrounding pubs, venues and entertainment precincts—taking the campaign directly to fans throughout the weekend.
Outcome
The activation reached a combined audience of more than 163,000 people, delivering standout visibility and engagement in the heart of Magic Round.
