Influencers
Reach a targeted market authentically, build brand awareness, and drive engagement and sales.
Build instant trust with your audience
Humanise your brand across every channel
Amplify content with an engaged following
Create long-term partnerships with lasting value
Drive real results and measurable impact
Tap into the most relevant audience...
Working with the right influencer ensures your message reaches a highly relevant audience without wasted ad spend. And consumers often view influencers as an authentic voice.
WHY INFLUENCERS WORK
- Brand Awareness and Exposure
- Build Credibility and Trust
- Community Engagement and Brand Loyalty
- Tailored content creation
- Drive real results and measurable impact
Your Brand...Matched with the Perfect Talent!
At Talent Corp, we’re experts in pairing brands with influencers who actully align with their values – not just their follower count.
From strategy to execution, we manage the full influencer journey.
What we deliver:
- Strategic influencer selection
- Contracting, briefing & onboarding
- Content and campaign management
- Long-term partnership nurturing
- Cross-platform reporting and ROI analysis
Who We've Partnered With...
Trusted By Leading Brands
We’ve helped brands and businesses of all shapes and sizes find the perfect faces to front their message.
See Them In Action
Influencers at Work
Take a look at some of our recent influencer campaigns…
Got a question?
Check out our Influencer FAQ below or send in a question to our team and chat with us.
Social media influencers are individuals who have built a substantial and engaged following on platforms like Instagram, YouTube, TikTok, and Twitter. They leverage their reach and credibility to promote products, services, or brands to their audience.
Influencers often have a close relationship with their followers, who trust their opinions and recommendations. This trust translates into higher engagement and conversion rates compared to traditional advertising.
Consider the following factors:
Relevance: Ensure the influencer's content aligns with your brand values and target audience.
Reach: Check the size of their following to match your campaign goals.
Engagement: Evaluate the level of interaction their posts receive, such as likes, comments, and shares.
Authenticity: Look for influencers who have a genuine connection with their audience.
Costs vary widely based on the influencer's following and platform. Micro-influencers (2k-50k followers) might charge less than mega-influencers (1M+ followers). Payment can be in the form of cash, free products, or a combination.
Sponsored Posts: Paying influencers to feature your product or service in their content.
Product Reviews: Sending influencers your products for an honest review.
Giveaways and Contests:Collaborating on contests to engage the audience and increase brand visibility.
Affiliate Marketing: Providing influencers with a commission for sales generated through their unique referral links.
Takeovers: Allowing influencers to take over your brand’s social media accounts for a day.
There are similarities between influencers and brand ambassadors, but also some clear distinctions.
Influencer marketing is where brands collaborate with individuals who have a significant social media following to promote products or services. Influencers will create authentic video content to promote your brand to their audience, to increase brand awareness and engagement. Influencer activations are generally charged by post like an Instagram reel, story set, etc.
Brand Ambassadors typically enter into longer term partnerships with the brands that they represent. Most partnerships are 12-months in length which creates a deeper relationship between the brand and celebrity ambassador, a more credible endorsement, and authentic bond which is evident in the content created. Brand ambassadors generally appear in advertising campaigns, social media, on the brands website, and they can often attend key brand events or launches.
Influencers and ambassadors can work very well as part of a balanced marketing mix.
Key performance indicators (KPI's) include:
Engagement Rate: Likes, comments, shares, and views on sponsored posts.
Reach and Impressions: Number of people who see the content.
Website Traffic: Increase in visits to your website from influencer links.
Sales and Conversions: Revenue generated from the campaign.
Brand Sentiment: Changes in the public perception of your brand.
Finding the Right Fit: Ensuring influencer genuinely aligns with your brand.
Brand Safety: Ensuring that the influencers don’t engage in behaviours or promote content that could negatively impact your brand's image.
Managing Expectations: Setting clear goals and deliverables to avoid misunderstandings.
Measuring ROI: Tracking the precise impact on sales and brand awareness can be complex.
Ensure influencers disclose their partnerships as required by law (e.g., using #ad or #sponsored). Work with influencers who maintain transparency and authenticity in their promotions.
Let's Find Your Influencer...
We’ll match you with a talent who doesn’t just fit the brief — they elevate it. Tap into our network of Australia’s most trusted personalities and build brand love that lasts
