Big Roads. Big Screens. National Reach.
OBJECTIVE
Build consistent national awareness for Avida, ensuring the brand remained visible to Australian travellers and recreational vehicle audiences across multiple markets.
SOLUTION
Talent Corp created an integrated, always-visible media presence spanning national television across Nine and Seven, ATN Radio and Digital Large Format OOH on some of the busiest motorways and arterials across Australia and New Zealand.
RESULT
A long-term, multi-channel partnership giving Avida consistent brand presence across TV, radio and the road, combining mass reach with environments naturally aligned to travel and driving.
