Approach
Talent Corp delivered a high-impact out-of-home campaign featuring neon and extendable special-build billboards, supported by large-format digital placements across Brisbane and surrounding regions. The campaign was extended with a prominent M1 motorway execution at Tanah Merah.

Outcome
The May–June digital campaign reached 485,080 people and delivered 16 site-weeks, including four bonus weeks. A $7,525 media investment generated $211,400 in market value—approximately 28 times the original investment.