The definitive guide to Australia's media personality's awareness, perception, and emotional influence with audiences.
Talent Corp is proud to present the 4th edition of the Top Talent Report. The report draws on the Australian Talent Index’s celebrity research and ratings – a comprehensive measurement system that assesses consumer awareness, attitudes, and sentiment toward prominent broadcast personalities.
With more than 10,000 Australians surveyed to date and over 400 personalities rated, the Top Talent Report offers unparalleled insight into who is resonating with audiences today and why.
Why This Report Matters
Our Top Talent Reports details exclusive insights and benchmarking of our favourite broadcast media celebrities in two separate reports
Both the Top Talent Summary Report and Full Report leverages data from the latest wave of the Australian Talent Index. It details current audience responses to broadcast media celebrities providing vital information for producers, brands and campaign casters. From Awareness, Likeability and to fit for a certain industry’s Sector, The Top Talent Report we help hone your strategy.
This edition provides critical insights for:
- Brands & Advertisers – discover which personalities align best with your values and audiences.
- Media & Broadcasters – understand who is winning the battle for attention across key time slots and platforms.
- Agencies and Production Studios – benchmark talent across consumers’ response to talent in your campaign’s demographics and key industry verticals.
- Talent managers & Casting agents – see how your talent’s stack up in awareness, appeal, and emotional resonance.
What’s Inside
Our Top Talent Reports details exclusive insights and benchmarking of Australia’s favourite broadcast media celebrities and presenters.
The Summary Report
– About the Talent Index
– Overall Talent Index Ratings
- Top 40 Talent Index
- Top 20 TV Talent Index
- Top 20 TV Talent x Awareness
- Top 20 Radio Talent Index
- Top 20 Radio Talent x Awareness
- Top 20 Women Index
- Top 20 Talent Ratings by Women
- Top 20 Men Index
- Top 20 Talent Ratings by Men
– Top News & Current Affairs Talent
– Top Breakfast Broadcast Talent
– Available Reports
– Brand Ambassador Engagement Process
Who is this Report made for?
- Executive Producers
- Talent Agents
- Entertainment Journalists
The Full Report
– About the Talent Index
– Overall Talent Index Ratings
- Top 40 Talent Index
- Top 20 TV Talent Index
- Top 20 TV Talent x Awareness
- Top 20 Radio Talent Index
- Top 20 Radio Talent x Awareness
- Top 20 Women’s Index
- Top 20 Talent Ratings by Women
- Top 20 Men Index
- Top 20 Talent Ratings by Men
– Audience Associations
- Authentic
- Tusted
- Controversial
- Arrogant
- Relateable
- Entertaining
- Likeable
- Community Minded
- Lifestyle
- Business & Technology
- Battle for Breakfast
– Talent Category Insights
- News & Current Affairs
- Good Food
- Good Sports
- A Good Laugh
– Emotional Responses
- Implicit Positive Sentiment
- Implicit Negative Sentiment
– Industry Sector Fit
- Airlines
- Alcohol Brands
- Automotive Brands
- Banking & Financial Services
- Destinations
- Consumer Goods Brands
- Destinations
- Delivery
- Gardening
- Gyms or Health Clubs
- Health & Wellbeing
- Home & Hardware
- Retailers/Department Stores
- Sport & Entertainment
- Supermarkets
- Technology Brands
- Telecommunications Providers
– Available Reports
– Brand Ambassador Engagement Process
Who is this report made for?
- Radio and TV Content Directors
- Brands & Marketing Professionals
- Casting Agents
- Advertising Agencies
- Broadcast Media Sales Directors
- Studios & Production Houses
- Event Organisers
Who Features in the Report
From household names like Robert Irwin, Manu Feildel, Marcia Hines and Kyle Sandilands to broadcast talent that aren’t top of mind, this report provides valuable insight into Australia’s broadcast media talent that’s not available from any other source including Chat GPT or other AI models.
These research insights are from real audiences with real celebrity human emotional responses, so you can make better-informed brand ambassador and casting decisions with the Australian Talent Index data. It’s available, affordable and flexible so that we can customise it to your specific brief.
PREVIEW
OVER 32 PAGES OF CONTENT
Report Details
- Format: PDF (secure download link, time-sensitive)
- Summary Report Length: 13 pages
- Full Report Length: 29 pages
- Data sources: The Aus. Talent Index Wave 3 & 4 4,000+ nationally representative Australians
- Coverage: 400+ personalities across broadcast media
How It Works
Purchase securely via credit card or PayPal
Confirm your email address for verification
Receive your time-sensitive download link
Access the report instantly and put the insights to work
Purchase securely via credit card or PayPal
Receive your time-sensitive download link
Access the report instantly and put the insights to work
Make smarter talent decisions with data-driven insights.
