Cue the Sun
Objective
Extend The Blind Factory’s established radio presence into television and streaming video, bringing the brand to new audiences through screen-led advertising.
Approach
Talent Corp launched the campaign across TV and BVOD with 30-second and 15-second executions, partnering with the Nine, Seven and SBS networks.
Outcome
A successful expansion into screen-based media that broadened The Blind Factory’s advertising footprint across major broadcast and streaming environments.
