Objective
Increase awareness of Vida Glow’s Liquid Collagen across Australia during November and December, supporting the summer, Black Friday and Christmas sales periods.

Approach
Talent Corp placed BVOD advertising on 9Now alongside Love Island, reaching its predominantly young female audience aged 18–39 in a format that attracts younger viewers than traditional broadcast television.

Outcome
A timely, audience-aligned brand presence that positioned Vida Glow in front of highly relevant consumers during a key seasonal sales period.