BVOD Advertising Australia

Broadcast Video on Demand, or more traditionally known as BVOD advertising, refers to the strategic placement of commercial ads within streaming services of traditional television networks and other digital platforms. BVOD marketing helps to bridge the gap between digital advertising and commercial television, allowing brands to deliver high quality broadcasting of their products and services across a highly used form of media. Integrating a strategic BVOD plan into your marketing strategy can excel the performance of your brand and expand the reach of your services significantly.

BVOD is a top of the funnel format that also supports the lower marketing funnel, which means that more of the strategy is used for brand awareness and engagement as opposed to driving conversions and ROI. This, however, does not mean that BVOD won’t support conversions and ROI further down the funnel. In Australia, a properly planned BVOD campaign mainly runs pre roll and mid roll videos across streaming platforms, which means that those videos appear immediately after a customer starts watching the content. This is the most effective strategy domestically, with our Talentcorp team specialised in creating BVOD ad plans that actually work.

By combining digital performance data with traditional TV metrics, the BVOD team at Talentcop will be able to track the performance of your BVOD ad campaign strategy across an extended period of time. Some of the key ways that our team will be able to monitor the successes of your BVOD strategy include; measuring brand impact, engagement, and viewability across a variety of different platforms. Combining all of these tracking mechanisms will allow for the constant monitorisation of your BVOD ad strategy to see if the campaign needs adjustment, or whether it is performing well.  

BVOD advertising is a highly effective marketing strategy that will allow you to excel the reach of your brand and appeal to younger demographics. BVOD delivers exceptional reach purely because of its vast prominence across the Australian public market. It helps to capture the massive audience of traditional TV networks, whilst also targeting younger demographics through digital streaming platforms. By combining digital platforms with mass-appeal nationwide, BVOD unlocks the reach that standard, linear broadcasts alone cannot.

BVOD advertising is also heavily associated with trusted brand safety and loyalty. Viewers naturally trust advertising campaigns that are featured on national television networks, as they interpret it as premium, curated content in a familiar environment. Because BVOD reaches such a vast Australian demographic, creating an effective strategy will help to increase exposure and conversion rates for your brand, setting the foundation for future success. 

At Talentcorp, our expert BVOD marketing team specialises in brand enhancement and business performance by incorporating BVOD into a singular strategic, data-driven media buying approach that helps businesses reach highly targeted audiences. Talentcorp has partnerships with the top 3 Australian premium streaming platforms: 9Now, 7Plus, and 10Play. Monthly reach for all BVOD services combined exceeds 11 million Australians, which makes BVOD an excellent way to grow brand awareness.  Additionally, our team excels at combining in-depth audience research, carefully selected placements within brand-safe television content, and ongoing campaign monitorisation to help businesses build brand awareness, drive stranger sales and maximise long-term growth. 

SVOD and BVOD are two different forms of media advertising. As mentioned previously, BVOD (Broadcast Video on Demand) combines traditional TV advertising with other digital platforms (i.e. 7Plus, 10Play, 9Now, ABC Iview and SBS on Demand). BVOD extends the campaigns beyond linear TV by capturing audiences watching on-demand, particularly younger demographics who don’t watch a lot of commercial television. SVOD (Subscription Video on Demand), on the other hand, charges a recurring fee to get access to an unlimited library of tv shows, movies, and other content. This allows users to experience flexibility without being bound to a scheduled TV broadcast. SVOD is a great marketing tool because it collects first-party watching data and produces steady recurring revenue.

Unlike traditional TV broadcasts, BVOD can target audiences by demographics, location, and interests, meaning that your budget is going to the right people rather than just a broad audience. An effective BVOD strategy thrives on utilizing multiple premium streaming services (9Now, 7Plus, 10Plus, SBS on Demand, ABC iview, and Foxtel GO), at Talentcorp, our BVOD ad team specialises in creating campaigns that combine the trust of traditional TV and massive reach with the smart tracking and targeting of digital ads. All of our BVOD plans are carefully curated and strategically planned, with available budgets and higher investment returns at the forefront. A BVOD campaign that is optimised and monitored consistently for its performance will ultimately outplay other competitors in the market, and drive your brand to growth in the future.

BVOD advertisement pricing can vary significantly throughout Australia, so your business should never settle for a rough estimate. On average, based on your targeted audience, geographic reach, and campaign duration, most brands can expect to pay between $5,000 to $15,000+ per month for effective performance and reach. For larger campaigns that reach nationwide, budgets can exceed $20,000 a month, whilst highly targeted and modest campaigns will be a lot more price effective. At Talentcorp, our BVOD marketing team will outline a comprehensive quote tailor made for your business to outline all of the associated costs you can expect to pay alongside your campaign. 

To put simply, Talentcorp stands out from other BVOD agencies because we combine strong relationships across Australia’s leading streaming and broadcasting platforms with strategic BVOD planning expertise. Our team helps to secure placements with some of Australia’s most trusted digital brands (9Now, 7Plus, 0 Play, and SBS on Demand) to create strategic BVOD campaigns that fully align with your brand’s objectives. Alongside this, our team also completes comprehensive monitoring of your brands performance to see whether the BVOD strategy is working in your favour and strengthening brand awareness across multiple streams. Our strong dedication and commitment to producing quality BVOD campaigns is the true differentiating factor between us and other marketing agencies Australia wide.