The 2026 Talent INDEX
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Secure Your Talent’s Place in the 2026 Australian Talent Index
The Australian Talent Index gives brands, agencies, media companies and talent representatives a clearer, evidence-based understanding of how Australians respond to high-profile personalities. The Index measures your talent’s awareness and likeability across age groups, regions, occupational segments and media consumption behaviours. It also identifies perceived personality characteristics and commercial fit across key industry sectors.
Whether your talent is being considered for a brand ambassador role, media opportunity, screen project or wider commercial partnership, the Index provides independent data to help strengthen your pitch, support pricing discussions and differentiate them from competing talent.
Why The Australian Talent Index Matters
For Talent Agents
- Strengthen pitches and negotiations with independent evidence of your talent’s audience appeal, personality attributes and commercial value
- Differentiate your talent through direct benchmarking against competing personalities within relevant audience segments
- Identify and pursue new opportunities across brand partnerships, media, screen content and ambassador roles.
For Media Companies
- Make more informed casting and programming decisions using independent data on talent awareness, likeability and audience alignment
- Strengthen advertiser and partnership proposals with evident of a talent’s suitability, audience appeal and commercial potential
- Support content and commercial strategy with deeper insight into how talent connects across demographics, regions and media consumption.
For Brands and Agencies
- Select talent with greater confidence using independent audience insights beyond social media metrics, audience size or instinct alone
- Compare celebrities, influencers and ambassadors against competing talent within priority audience segments
- Assess brand suitability, brand safety and category fit to support stronger and more strategic campaign and investment decisions.
For just $199 per talent, you will receive:
- A full data set for your nominated talent within your selected audience target.
- Benchmark data against the top 10 competing talent in that audience target.
- One PowerPoint slides highlighting your talent’s strongest attributes.
- The Talent Index Brand Safety Logo (if qualified) for use on marketing collateral.
Based on your talent’s ratings, inclusion may also create an opportunity to feature in our widely read Top Talent Report, beyond our internal selection process.
This is data most talent representatives have never had readily available when responding to brand briefs, negotiating opportunities or demonstrating the market value of the personalities they represent.
BOOK YOUR TALENT’S PLACE IN THE
2026 AUSTRALIAN TALENT INDEX HERE
Make smarter talent decisions with data-driven insights.
