Putting a New Site on the Local Map
OBJECTIVE
Launch Benedict Recycling’s new Smeaton Grange site with impact, building awareness across South West Sydney and putting the new location front of mind with surrounding communities and businesses.
SOLUTION
Talent Corp surrounded the catchment across Fullback and Mini Superside Buses, Triple M and C91.3 Radio, Macarthur Square, nearby 7-Eleven locations, Programmatic DOOH and Programmatic Digital Display.
RESULT
A large-scale, hyper-local launch that created multiple opportunities to see and hear the Benedict message, reaching audiences across their commute, shopping journey, radio listening and digital activity.
Media Partners
