Back on Air. Back on the Road. Back in Market.
OBJECTIVE
Reintroduce successful family-owned Action Aluminium to the advertising market after a long hiatus, rebuilding awareness with a campaign designed to resonate with its trade and industrial audience.
SOLUTION
Talent Corp secured high-profile radio personalities Ross Stevenson, Ray Hadley and Garry Lyon across the East Coast, supported by a significant OOH campaign targeting motorways and key industrial areas.
RESULT
A strong return to advertising that combined trusted radio voices with high-impact roadside presence, driving the brand message home to customers travelling to and from workshops and industrial areas.
