24 Hours. 100,000 Impressions. One Record Crowd.
Objective
Turn the final 24 hours before the Bulldogs v Rabbitohs Good Friday blockbuster into a highly targeted, last-minute ticket sales push.
Approach
Talent Corp activated a 24-hour programmatic digital out-of-home campaign across large-format motorway and arterial sites, targeting Bulldogs and Rabbitohs supporter catchments with “Tickets from $10” creative.
Outcome
The campaign delivered 100,000 impressions immediately before kick-off, supporting the final ticket push ahead of a match attended by 65,305 fans, the largest standalone regular-season crowd in NRL history.
Media Partners