ClubsNSW

The Challenge

ClubsNSW was seeking to transform their internal cooking competition The Chefs Table to a consumer facing promotion with the aims of raising awareness of their high-quality food and beverage offering and to drive club visitations.

The Solution

Talent Corp teamed celebrity chefs Colin Fassnidge and Manu Feildel together as joint brand ambassadors for rebranded competition The Perfect Plate.

Manu and Colin delivered media interviews, social content, and multiple venue visits across the state to to support the promotion.

The Results

Competition entries increased by 422% over the previous year delivering a large spike in retail sales. 54,551 meals we sold generating an estimated $1,650 million in revenue.

As Clubs NSW CEO Josh Landis stated “The competition has not only transformed the public perception of club dinning it has generated fantastic and well deserved publicity for club food.”

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