Coming Soon. Seen Everywhere.
Objective
Turn “COMING SOON” into genuine anticipation for Fitness Cartel Toowoomba – building awareness of the new fitness, wellness and recovery destination and driving foundation memberships ahead of opening.
Solution
Talent Corp surrounded Toowoomba across Programmatic DOOH, Digital & Static Billboards, HIT 100.7FM, LiSTNR and ATN Traffic Credits, repeatedly putting the launch message in front of locals as they shopped, drove and listened.
Result
A high-frequency local launch that made Fitness Cartel hard to miss, building visibility, familiarity and momentum right through till opening day.
