Truly Hair Raising!
Objective
Promote one of the South Coast’s leading tourist attractions to Sydney families, building awareness and inspiring consideration for their next holiday adventure.
Approach
Talent Corp secured high-impact advertising on a double-decker bus travelling daily from Sydney’s M2 Motorway into the CBD, using bold, hair-raising creative designed to capture attention on the road.
Outcome
A standout mobile campaign that transformed everyday traffic into a moving tourism showcase, sparking family conversations and keeping Jamberoo Action Park front of mind for future holidays.
