Making ‘Coming Soon’ Impossible to Miss
OBJECTIVE
Introduce Merse Wellness Coomera and build anticipation for a new kind of wellness destination offering magnesium spas, cold plunges, saunas, steam, red light, salt room and reformer.
APPROACH
Talent Corp combined Digital Large Format at Coomera and Helensvale with Programmatic DOOH inside local gyms – pairing broad local visibility with an environment already filled with health and wellness-minded consumers.
RESULTS
A strategically placed launch campaign that put Merse in front of the right audience, close to the new location, building awareness throughout the key Coomera catchment.
