Always On 2026–28
Objective
Build sustained awareness and drive consideration for Mounties Group, its venues and health and fitness offering across Western Sydney, the Northern Beaches and Central Coast.
Approach
Talent Corp developed an integrated local-area strategy combining seasonal and always-on activity across roadside billboards, train stations, fully wrapped buses, street furniture, shopping centres, convenience networks, programmatic digital and geo-targeted Spotify audio.
Outcome
The secured program extends into early 2028, creating a consistent year-round presence across key local catchments. Confirmed delivery includes two fully wrapped buses for 52 weeks, three long-term station sites and 300,000 Spotify impressions with a projected reach of at least 60,000 people.
