Every Car Deserves NTK
Objective
Turn “Every Car Deserves NTK Filters” into a national sales message, building awareness and consideration for NGK’s NTK Filter range among motorists and automotive trade audiences.
Approach
Talent Corp secured 15 digital large-format screens across Sydney, Adelaide, Brisbane and Perth, prioritising busy roads and industrial arterials with strong relevance to automotive audiences.
Outcome
A high-impact national presence that placed NTK Filters in front of motorists across four key Australian markets throughout the May–June sales period.
