From the Screen to the Stadium
OBJECTIVE
Build excitement for the Parramatta Eels’ 2026 season and turn the club’s bold “Festival of Footy” creative into action, driving fans towards memberships, hospitality and match-day ticket sales.
SOLUTION
Talent Corp surrounded Eels heartland with an integrated campaign across BVOD, Digital Large Format, Programmatic DOOH, Transit and Street Media. Player-led creative promoted upcoming fixtures across major roads, while “2026 in Paradise” buses travelled through key supporter areas and 150 Festival of Footy pole posters brought the campaign into Parramatta CBD and the CommBank Stadium precinct.
RESULT
The campaign supported strong momentum around the Eels’ 2026 season, helping the club reach 36,668 members and attract strong crowds at CommBank Stadium, including a season-high home crowd of 29,397 and 25,938 fans for the Festival of Footy clash against the Bulldogs.
