Well, the results are in…
Clubs NSW sold 54,551 meals during their inaugural consumer facing food competition, The Perfect Plate.
Talent Corp paired Celebrity Chefs Colin Fassnidge and Manu Feildel for the task of generating over $1,650 million in incremental revenue over the competition period.
As Clubs NSW CEO Josh Landis stated “The competition has not only transformed the public perception of club dinning it has generated fantastic and well deserved publicity for club food.
Has there ever been a better case study for trusted brand ambassadors?