Liquid Collagen
Objective
Build awareness and keep Vida Glow’s Liquid Collagen front of mind among beauty and skincare audiences in Sydney’s aspirational Eastern Suburbs.
Approach
Talent Corp combined high-impact street panels along iconic beachside routes including Bondi, Bronte and Coogee with premium Love Island BVOD and targeted podcast placements.
Outcome
The integrated campaign created a consistent brand presence across everyday journeys and high-attention viewing and listening environments, reinforcing Vida Glow’s position within the beauty and skincare category.